vlogger filming in a kitchen with heart and happy face emojis floating across the pictureVideo on Instagram opened the doors for a lot of new opportunities in social video marketing. Here are a few basic points you should know about Instagram videos:

  • Instagram gives you up to 60 seconds for video length
  • Instagram lets you add filters
  • Instagram has more than 800 Million active users

Here are some of the top strategies being used by successful brands for Instagram video marketing that you can implement for your own business.

Go Behind The Scenes

One of the best ways to get started with video marketing is giving consumers a behind-the-scenes look at your business. You can show off:

  • How you make your products
  • What a day at your office is like
  • A backstage look at a company event

How-To Video

Here’s where video marketing and content marketing meet.

Sometimes it’s easier to show how your products can be used with a video instead of a user manual.

Promote Your Products

There’s a thin line between tastefully promoting your company on social media and spamming.

Instead of creating a video that shows only your product and its price, get creative.

UserGenerated Content

The concept of having consumers and your followers on social media create content for your brand does two things:

1.Gives you more content without having to create it all yourself

2.Builds a connection between your brand and the public

Give A Sneak Peek

Thankfully social media makes it easier for you to turn every new product launch into an event.

And because Instagram videos are so easy to share, word travels quickly if you make a stellar video.

phone with the app store open and the instagram up laying across instagram logosDo Something Amazing

Creating a video that’s so interesting and unbelievable that people feel obligated to share it is one of the best ways you can grow your brand with social video marketing.


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Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."