A cameraman shooting a video commercial

Reviews and testimonials help brands establish credibility and trust. Video testimonials are much more valuable compared to text reviews. They help engage new and potential customers and establish far more trust in the brand.

Video testimonials essentially communicate to the customers how the brand delivers on its promises and the product’s/service’s efficiency. If you haven’t already, consider partnering with a studio for professional video testimonial services that elevate the appeal of your brand.

Here are some of the many benefits of getting video testimonials to promote your products and services.

Reinforce Trust

People generally trust reviews from customers more than official communications from brands. It helps even more if the review is from a renowned person or a personal acquaintance.

When customers see other customers satisfied with a product or a service and endorse it, their trust in a brand is reinforced. This makes it easier for them to purchase your product or service.

More testimonials mean more credibility in the eyes of your target audience and professional video testimonial services can help you achieve that. 

Engage With Emotions

What’s different in a video review compared to a text review? The emotions. Text reviews sound generic and emotionless. The best video testimonials, however, make it a point to strike an emotional chord within their audience.

When a satisfied customer talks about a product or a service on camera, raw excitement and satisfaction are on display. The gestures and body language also make a big difference. These emotions excite a potential customer, and all of this can’t be represented in a text review.

Improve Retention Rate

According to Forbes, 59 percent of business senior executives prefer using videos over texts. This is because videos have a 95 percent retention rate. Customers are also more likely to share video content, especially on social media.

Personalized storytelling videos are also very popular. People love stories of other people overcoming adversity. Your product helping them through the process will make it stand out and leave a lasting impression.

Higher Conversion

One of the biggest advantages of leveraging video testimonial services is that it helps brands accomplish their main goal – converting potential customers into actual ones. As per research, professional content marketers rate videos as the third most effective customer conversion tool. Videos and testimonials combined can do wonders for a brand!

Customers spend more time on a website with videos than without. More time spent on the website leads to more chances of customer conversion.

recording a video testimonial

Produce High-Quality Testimonial Videos With 336 Productions

Video testimonials and marketing can help your brand a lot, and you don’t need a huge budget for it. A well-made professional video can stand out and communicate your message effectively.

336 Productions is one of the best studios for video testimonial services in Los Angeles. We can help you create effective and engaging video assets that expand your brand’s reach and generate more revenue for your business. 

Schedule a consultation to learn more about how our video marketing services can help your business.

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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