Reviews and testimonials help brands establish credibility and trust. Video testimonials are considered much more valuable compared to text reviews. It helps engage new and potential customers and lures them towards the brand.
Video testimonials essentially communicate to the customers how the brand delivers on its promises and the product’s/service’s efficiency. Here are other reasons why video testimonials are effective and can help brands boost their value.
Alt-text: A person shooting a corporate video with a professional camera
Customers generally trust reviews from other customers more than official communications from brands. It helps even more if the review is from a renowned person or a personal acquaintance.
When customers see other customers satisfied with a product or a service and endorse it, their trust in a brand is reinforced. This makes it easier for them to purchase your product or service.
More testimonials mean more credibility in the eyes of your target audience.
Engage with Emotions
What’s different in a video review compared to a text review? The emotions. Text reviews sound generic and emotionless.
When a satisfied customer talks about a product or a service on camera, raw excitement and satisfaction are on display. The gestures and body language also make a big difference. These emotions excite a potential customer, and all of this can’t be represented in a text review.
High Retention Rate
According to Forbes, 59 percent of business senior executives prefer using videos over texts. This is because videos have a 95 percent retention rate. Customers are also more likely to share video content, especially on social media.
Personalized storytelling videos are also very popular. People love stories of other people overcoming adversity. Your product helping them through the process will make it stand out and leave a lasting impression.
Video testimonials help brands accomplish their main goal – converting potential customers into actual ones. As per research, professional content marketers rate videos as the third most effective customer conversion tool. Videos and testimonials combined can do wonders for a brand!
Customers spend more time on a website with videos than without. More time spent on the website leads to more chances of customer conversion.
Video testimonials and marketing can help your brand a lot, and you don’t need a huge budget for it. A well-made professional video can stand out and communicate your message effectively.
As a leading video production company in Los Angeles, 336 Productions can help you create effective and engaging videos for your brand. We specialize in business video production, brand video production, and B2B video production. Contact us now to know more about our video marketing services.