AI has changed the landscape across many different industries, not the least of which is the world of video production and editing. Even professional agencies are using AI tools for video editing to boost productivity, enhance creative abilities, and maintain adherence to budget constraints.
AI-powered video editing tools have reached a tipping point, driven by rapid advancements in machine learning and generative AI technologies. Industry giants like Adobe, Apple, and Blackmagic Design have integrated AI deeper into their editing platforms, allowing creators unprecedented efficiency, creative flexibility, and precision—making this year a landmark for AI-driven video production.
AI Meets Human Expertise
However, AI is in no way replacing professional video production companies. Human expertise remains critical to creating compelling content, from feature films to branded marketing videos. While AI streamlines workflows and expands possibilities, professional video production continues to rely on skilled creatives, technical specialists, and storytellers who ensure every project achieves its highest potential.
AI video editing tools are increasingly integrated into all phases of video creation: pre-production, production, and post-production. This article specifically explores AI tools transforming post-production workflows, including editing enhancements, AI-generated voiceovers, and music creation.
Video professionals who embrace the capabilities of AI video editing tools and other forms of AI are poised to be leaders within their industry, be it video marketing, filmmaking, TV production, or any other side of the craft. The 336 Productions team is excited to be at the forefront of AI video production, utilizing the latest developments to deliver the best possible content. Let’s explore how professional video studios are using AI.
Adobe Premiere Pro
Adobe Premiere Pro is one of the most popular video software programs and has several AI-powered video production features. The AI video editing tools are powered by Adobe Sensei, a handy interface to help end users navigate through its unique AI capabilities. Through Adobe Sensei, users are able to focus more of their time and effort on creative endeavors within the process while the AI features help handle what would be repetitive or monotonous editing tasks.
Auto-Reframing
This feature makes resizing and changing aspect ratios a breeze. It can not only save time for video editors as well as improve accuracy and precision when it comes to reframing.
Automatic reframing is helpful for exporting video in different aspect ratios for different platforms. You might record your video at a 16:9 aspect ratio for TV, YouTube, and most social media channels viewed on computers. Then, you can use Auto-Reframing to export a 9:16 vertical version that follows the action for platforms like TikTok, YouTube Shorts, Snapchat, or X (Twitter) video. Certain ads on Facebook Marketplace and X can also require aspect ratios like 1:1, 1:3, or 3:1. Video studios can use AI to make those conversions quick and easy with Auto-Reframing.
AI Auto-Logging
This AI-powered tool automatically analyzes, tags, and organizes imported footage based on scene content, facial recognition, speech-to-text transcription, and object detection. Editors working on longer-form projects like documentaries, which typically involve extensive raw footage, greatly benefit from this feature, streamlining the process of locating specific scenes and clips, but so do editors working on marketing videos!
Auto-logging also significantly benefits editors working on corporate videos by quickly identifying key moments, soundbites, and speaker clips, saving valuable time when crafting concise messaging and highlighting brand narratives. It streamlines content selection, enabling editors to efficiently piece together impactful stories that clearly communicate the company’s vision.
Speech to Text
Speech to Text allows editors to automatically generate transcripts and add captions to videos. This not only increases accessibility for all viewers but also allows videos to be more easily consumed on social media platforms where users often browse without sound.
Robust AI video production technology is used to help transcribe audio and generate exceptionally accurate captions. Speech to Text is another tool that frees up time for editors to manage other tasks.
Noise Reduction
Unwanted background sound can take away from the viewing experience. That is where Adobe Premiere’s Noise Reduction tools come into play. Editors can easily remove background chatter and other sounds, which ensures the cleanest possible audio quality for the final video, be it an explainer video, infomercial, product video, or any other format.
With the help of AI video production, noises not related to the scene are detected and cut from the audio. This makes getting the perfect sound mix easier than ever.
Remix Tool
Adobe Premiere’s Remix tool is another handy tool powered by Adobe Sensei to save editors time and provide additional ease throughout the editing process. The tool is extremely helpful in fitting a piece of music to match the exact length of a scene. Remix can be used to find the perfect time for cut points and loops.
Without the Remix tool, editors are faced with the tedious task of manually cutting, adding, fading, and rippling the video, before previewing the results. The Remix tool uses the power of AI to cut much of that work and allows editors to go right into the preview stages.
Auto Color
Adobe’s Sensei has another useful tool in its Auto Color, a feature that automatically applies color corrections, including white balance, exposure, and contrast. This is an ideal way to create a foundation for further color adjustments that may be necessary.
With just a few clicks, AI video studio editors can see suggested color corrections that would normally take an extended period of time to complete during the editing process without the help of Auto Color.
Adobe After Effects
Video professionals use Adobe After Effects to create animations, motion graphics, and other visual effects(VFX). Just like its sister program, Adobe Premiere Pro, Adobe After Effects has integrated AI video production into its software in an effort to create a better experience for users.
Content Aware-Fill
One of the standout AI video editing tools within Adobe After Effects is Content Aware-Fill. Machine learning (ML) is used to detect and remove unwanted objects from a scene, filling them with seamless textures and colors to blend naturally into the shot. Content Aware-Fill can detect both people and objects making it easier than ever for video editors to ensure nothing unwanted makes it into the final cut.
Roto Brush Tool
Along similar lines to that of Content Aware-Fill, the AI-driven Roto Brush 2 tool is able to cut objects from one scene and move them to another or to manipulate them, saving editors precious time in the process. AI-driven rotoscoping also ensures the highest level of precision with regard to tracking and masking objects within an animation.
The ability to identify and separate all objects in the foreground and backgrounds can be difficult for even experienced editors. The Roto Brush tool uses AI video production to ensure accuracy in this task while saving time.
Motion Tracking
Another powerful AI-driven tool within Adobe After Effects is the Motion Tracking feature. With Motion Tracking, an object can be tracked and moved smoothly within the frame of the camera.
Motion Tracking can allow editors to add text that moves within the video, turn clip art into visual effects, and insert motion graphics into videos. Commercials and other advertisements particularly benefit from the usefulness of Motion Tracking and its AI video editing tools.
AI Voice Overs
The use of AI in voiceovers is another popular trend within the AI video production and editing industries. In many cases, the viewer is unable to detect the difference between a human voice and an AI-generated voice. Various software programs exist to create emotion, inflection, and other features for creating realistic AI voiceovers.
AI voiceovers still require human oversight, as errors and anomalies may still be present. Still, it remains a viable option for an AI video agency looking to keep production costs down while still delivering quality results.
AI Music
AI has also been becoming more and more popular when it comes to music and audio tracks within video editing. AI video studios can customize music for each project based on the mood, tempo, and genre required. This not only opens up new possibilities for video producers, but it can also help them save on licensing fees and other costs associated with stock music and traditional audio options.
Programs such as Aiva, Jukedeck, and Amper Music allow AI video agencies to create music for projects in mere minutes. Machine learning analyzes countless existing pieces of music to memorize sounds, rhythms, and more, allowing it to create custom music based on criteria entered by the user. This makes it easy for video professionals with no musical background to source the music they need for their video projects during post-production.
336 Productions: Your Videography Experts with AI Capabilities
Staying informed about industry trends can help media companies maintain a competitive edge. According to Adobe’s State of Creativity Report 2024, “82% of creatives are currently using and plan to continue using generative AI with 74% believing it is helping them to work more efficiently.” Recognizing and adopting such industry shifts early for 336 Productions ensures their client’s content remains relevant, competitive, and compelling.
Looking to leverage the power of AI in your next video project? At 336 Productions, our experienced team blends traditional video production with advanced AI video editing tools, delivering exceptional, customized results. Contact us today for a consultation and discover how we can elevate your brand’s storytelling.
Get in touch with 336 Productions today!
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