Video marketing is a compelling dynamic that a business can use to reach new customers and grow its brand. A 2021 survey showed that 86% of marketing professionals use video content to grow their businesses. However, we understand how monotonous your marketing strategies can sometimes get with such colossal competition.

Our video marketing pros have listed some tips to up your video marketing game and get the most out of this powerful medium.

1. Create Promotional Yet Educational Videos

Create videos that are interesting and informative. The best videos teach viewers something new or offer them valuable information. Keep your videos under two minutes for the best results.

2. Create Carefully Thought-Out And Well-Crafted Videos

Make sure your videos are well-produced and look professional. This doesn’t mean you need to break the bank on production costs, but your videos should look polished and put together. Invest in good lighting and sound equipment to ensure your videos look and sound their best.

3. Use The Power Of Social Media Platforms

Don’t forget to promote your videos. Post them on social media, embed them on your website, and email them to your list. The more people see your videos, the more likely you will reach new customers and grow your business.

4. Join Forces With Other Businesses

Another great way to promote your videos is to collaborate with other businesses in your industry. Find a business that is complementary to yours and propose doing a joint video project. This is an excellent way to reach new audiences and get your brand in front of potential customers.

5. Be On The Lookout For The Insights

Finally, don’t forget to track your results. Keep an eye on your video views, website traffic, and social media engagement to see how your videos perform. Adjust your video marketing strategy to ensure your videos have the desired effect.

Get In Touch With A Reliable Corporate Video Production Company In Los Angeles

We are an award-winning full-service production company in Orange County. At 336 Production, our corporate video services are not only limited to video production, but we also offer pre-production and post-production services.

Get in touch with us and let our experts design quality video content that resonates with your target audience.

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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