Black History Month kicks off on February 1st, 2021, and you can expect to see brands, organizations, and individuals alike playing their part in honoring important figures in American history.
The month-long celebration looks at some of the most notable figures, events, and accomplishments that Black People of Color (BPOC) have to their name, from historical movements to scientific, socio-political, and cultural contributions, among others.
It’s one of the most widely observed public events in the country and remains an excellent opportunity for your business to express solidarity through your social media and digital marketing campaigns. Here are some ideas to try:
Highlight ways in which you support diversity and inclusion
What has your company done in the past to support diversity and inclusion initiatives? How have they changed your business culture? Have they been a success? Share these stories with your customers and partners.
A lot of brands find that this is something their customers feel strongly about. You can research what other companies have done in the past to find inspiration for your story.
Make sure to practice sensitivity and tone
What’s worse than hopping on the bandwagon? Being tone-deaf while doing so! Cultural sensitivity and the tone of your content changes everything. When creating content for something so momentous, especially after the BLM protests and conversations over the past year, it’s crucial that you channel sensitivity and awareness and amplify black voices rather than speak over them.
Build a nuanced and intelligent narrative
Your campaign should have a narrative to it. Of course, it’s impossible that your business or brand aren’t included, but make the community you’re celebrating the hero in your campaign, not the side character. Build a strong narrative and start a conversation around something that matters to you and your company, and keep your product relevant but subtle.
A great way to do this is to work with black creators, influencers, activists and feature them in various video campaigns and content, involve them in the conceptualization process, and more.
It’s not just about being on-trend with these events and observances. Work on making your brand more inclusive, diverse, and helpful for the communities you wish to serve all through the year. A great way to do this is by working with an experienced corporate video production company such as ours. We offer professional video services in Orange County and San Diego, and you can reach out to us to learn more about how we can serve you.
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