Over the last decade, social media has emerged as the most sought-after type of media due to its attention-grabbing short videos and visual texts. According to an estimate, social media penetration rates in the US are around 88.7%, which is a very high figure indeed. With a user base this high, companies now prefer to use this social media video production as a usually free advertising tool to market their products and services. Social media platforms give businesses a place to not only boost their brands but also connect with their target market segments in new and innovative ways.
Looking for quality social media video production for your company or brand? Turn to an experienced social media video agency like 336 Productions for video content creation that delivers tangible results. Browse our portfolio or contact us to get started with your video project.
Importance of Video Production for Social Media
Every month more than 2 billion people access their YouTube accounts, and each day more than a billion hours of videos are watched by users around the world. These high numbers show the significance of video platforms for people around the world. The pandemic saw an even higher increase in the number of social media users, leading to the creation of short attention-grabbing video content for businesses and personal accounts. Various social platforms gave them different names, but whether it be “shorts” or “reels,” they all served the same purpose—keeping users hooked to their devices. In any case, video content creation and editing became popular skill sets around the globe.
People worldwide are now spending hours on their phones and iPads watching hours’ worth of video content. Videographers and social media video production companies understand this situation and use it for video content creation that starts a buzz and builds your online presence to increase your viewership ratings.
What is Social Media Marketing?
For decades, brands have used videos to advertise and market their products. Videos have a high visual appeal, and people can connect with them on a personal level as opposed to a printed brochure. Videos are informative and entertaining and have a higher chance of gaining viewership as opposed to other types of advertising tools. Creating video content for your business is an effective form of marketing, and social media is among the best platforms for your marketing message.
The 21st century saw a paradigm shift in the way brands marketed their products. Businesses started creating videos specifically for online media places so that brands could easily pump out media to their target audiences. This strategy takes them directly to their targeted customers, and a video content creation agency can help them get there.
Benefits of Social Media Video Production for Companies
There are a host of benefits to using social media videos, especially when done by a professional agency. They can level up your online presence and yield a significant increase in traction, leads, and sales. Here’s how.
1. Videos Are Simply More Engaging
Videos hold a visual allure that other kinds of media don’t. People can resonate with the images and the audio and are influenced by the message narrated in that clip. Videos outperform every other content format, including text and static images by a wide margin and people would much rather prefer to watch short clips rather than flip through a photo album online. Social media video production is great for companies because it converts viewers into potential customers. This is because good quality videos inform and persuade people to purchase from brands and become their loyal customers.
2. Better ROI
In a survey by Wyzowl, 90% of marketers responded saying video gives them a good return on their investment. There are solid reasons for this. For starters, since videos are more engaging, they lead to more eyeballs viewing your content. They also lead to more people taking some sort of action after watching your video, such as making a purchase, signing up for a subscription, or visiting your website, all of which is good news.
You can easily track the impact of social media video production for your company or brand through a wide range of metrics. This includes engagement metrics, such as likes, shares, and reposts, but also more tangible ones, such as clicks, leads, and sales.
3. Videos Are Versatile
You can achieve a wide range of objectives with videos on social media. If you have a video agency, you can create anything from brand videos to product introduction videos, product demos, commercials, educational videos, B2B videos, testimonial videos, and more. You can also use stills from any animated videos you publish and repurpose them as static posts on social media to keep the buzz going.
By getting social media video production right, companies can exhibit their good work and community practices so that they can create a trustworthy relationship with their clientele. Authentic content is liked and shared by people all over social media, which gives brands a much-needed boost.
4. Videos Drive Purchases
Videos are a great way to supplement your sales efforts. You can add links to your eCommerce store or even the native social media marketplace to drive more sales. This way interested viewers can immediately head over to the product page and buy the product being promoted on your video.
You can also choose to rope in influencers, particularly mini-influencers who have smaller, but more niche and dedicated fan followings. When there is a good match between the influencer’s content and your own products, you’re likely to see an uptick in traffic and purchases.
Partner With a Proven Social Media Video Production Company
336 Productions, based in California, is a full-service video production studio. A multiple award-winning agency, we excel at social media videos and business video production. You’re guaranteed bespoke, high-quality videos that will entertain and inform in equal measure. In partnering with some of the leading brands across the country, we’ve delivered tangible results for our clients, including a boost in leads, sales, brand awareness, and more.
How can you start with video content creation? Reach out to us to get started with social media video production for your company today.
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