With more than one billion active users, TikTok has become one of the most used apps in the world. This has encouraged business owners to leverage the app as a marketing tool to expand their target audience.
From big companies to small business owners, everyone understands that marketing on TikTok is worth every penny. But getting a spot on the For You Page (FYP) with so much competition is easier said than done.
Continue reading and learn everything you need to know to get your videos featured on the FYP.
1. Think Of A Niche for Your Business
Uploading random content isn’t going to cut it on TikTok—you need a strategy in place for it.
The best way to ensure that your videos make it to the FYP is by focusing on what your target audience wants and creating videos that have an overarching theme.
2. Incorporate Music and Audio That Are Currently Trending
Any audio or sound that’s currently trending is likely to receive a lot of searches—so use that to your advantage.
Once the video starts getting noticed more and more, it will automatically increase your chances of making it to the For You Page.
3. Add Hashtags
Another thing that can help you is the trending hashtags on TikTok.
TikTok highlights the FYP trending hashtags with a small fire icon. Look up what the currently trending hashtags are, pick out the ones that are relevant to your business and relate them to your niche via video captions.
4. Upload Good Content Regularly
The more videos you upload, the higher your chances are of getting featured on the For You Page. However, let’s not forget that quality matters.
Invest your time in producing content that your audience enjoys watching. Everything from the visuals to the audio and the voice-over should follow a theme that’s specific to your business goals.
Now that you know what it takes to make it big on TikTok, all that’s left is to hire a branded video production company for your business.
If you’re in Orange County, 336 Productions can help you out.
We create compelling videos with excellent audio and aesthetic graphics to keep your audience hooked.
Our video production company also offers corporate event video, product video, and corporate marketing services. Contact us today for more details.