Have you ever tried observing an audience in the middle of an intensely moving or entertaining film playing in a dark theater? Sitting in the front row, looking back at those faces filled with delight or fear or tension, truly basking in the safe haven of collective imagination we call the cinema. It’s a powerful and persuasive experience.
Filmmakers don’t make movies just for themselves, they make them for the masses. Why? Because the want to share a story with someone, hopefully millions of someones. Their project remains incomplete without a reciprocal relationship with the outside world, with strangers who can equally partake in their work by translating the moving images into speculative reality. One of guide to the great joys about putting your blood and sweat into creating something special is the ability to share it with a multitude of unsuspecting individuals who are floored by what they witness.
Don’t think this same sense of engagement is possible with corporate videos? You’re wrong. If done well, a corporate video can create the same feelings a feature film can. And, just like feature film directors, CEOs want their business videos seen by millions of someones too, so ensuring easy accessibility is absolutely imperative.
There’s nothing more damaging to a company than a great idea, product or service going unnoticed, and we’re here to make sure it doesn’t happen to yours!
Whether your video deals with cat food or stocks, shot as a training video or case study video, you need to insert specifically chosen, relevant keywords in its content description. This is a tried and tested online marketing technique and guarantees higher chances of finding the right viewers and generating hits.
Just how important are search-engine-optimized keywords?
Let’s just say if you were able to cast Meryl Streep as your brand ambassador, but innocently forgot to mention her name along with your product or service in the content description, you might as well have cast your 4-month-old niece for free. You need to mention the words that people care about (what they will search for) in your video’s description.
The fact of the matter is, whether your sales video stars Meryl Streep or a talking gecko, if not tagged properly, no one will click on it because a) they won’t be able to find it in the search results, and b) they won’t know who or what is in it!
Another important aspect of making your video easier to search for is sharing it on relevant platforms, such as Twitter, Facebook, YouTube or Vimeo. Each platform caters to a different segment of your consumer market and it’s your job to make sure you’ve given your marketing video a chance to succeed on all platforms!
New to the tech-world or simply find it difficult to navigate the wild jungles of social media and video production? 336 Productions specializes in custom videos for online video marketing.
Having served an impressive list of clients since 2008, their dynamic team of professionals has all the answers to your digital media and B2B video questions. Check out their portfolio and contact them today for an exceptional foray into the world of social media marketing!