Customer education can be a big marketing challenge. It often takes time to inform the market about what your products or services are, how they work, what they do, and why customers should buy them. Using explainer videos in your marketing strategy is one of the most powerful and effective ways to demonstrate those points to your audience.
What Is an Explainer Video?
Explainer videos are short, engaging, and designed to help audiences understand a particular concept, product, or service. As an explainer video agency, we typically use animations, graphics, and voiceover narration to convey information for our clients in a clear and concise way.
Some of the most popular uses include:
- Introducing a brand or product
- Demonstrating how to use a particular feature
- Providing educational content for a target audience
A production company for explainer videos, like the OC video agency, 336 Productions, can produce an explainer video that will captivate audiences and drive results. With our expertise in video production, we can create an explainer video that will showcase the unique value proposition of your business and help you stand out in a crowded market.
Educate Your Audience with Orange County’s
Top Explainer Video Production Company
Explainer Video Production Services
By working with our explainer video production company in Orange County, you’ll partner with experts in explainer video marketing, starting from concept development and continuing until the content is live on your preferred marketing channels.
Whether live-action filming or animation services are required, our team can deftly execute any concept. Count on our team for everything from script writing to filming, editing, and audio mixing.
Our clients enjoy an incredibly efficient production process. We’re exceptionally communicative and responsive; you’d be talking and working directly with our business owners. You’ll have as much oversight and approval as you’d like. With our creative ideas and modern video-making techniques, choosing us as your explainer video agency will even make the process stress-free and fun!
Common Marketing Goals of Explainer Videos for Businesses
- Increase brand awareness and recognition by introducing your brand to a wider audience and highlighting its unique value proposition.
- Boost engagement with your target audience by creating videos that are informative, entertaining, and shareable on social media platforms.
- Improve lead generation by explaining your product or service in a way that resonates with your target audience and encourages them to take action.
- Enhance customer retention by providing ongoing educational content that helps your customers understand your product or service better and use it more effectively.
- Simplify complex ideas or concepts that might be difficult to understand through other types of marketing collateral, such as whitepapers or blog posts.
- Establish credibility and thought leadership by creating informative and insightful videos that showcase your industry expertise and knowledge.
- Increase sales by demonstrating the benefits of your product or service and addressing common objections or questions that potential customers might have.
- Improve SEO rankings by creating high-quality video content that attracts backlinks, social shares, and engagement from your target audience.
Curious how our explainer video production services have helped build customer bases and boosted sales? See testimonials and browse our video portfolio of past work.
Animation & Motion Graphics Explainer Videos
Looking for something more visually dynamic? We specialize in 2D explainer animation videos, 3D explainer animation videos, and motion graphics, great for brands that want to tell their story with a custom style. Animation offers limitless creative flexibility.
Our explainer motion graphics team offers custom-made animated assets built from scratch that you can’t get with cookie-cutter templates.
Here’s what animation does best:
- Simplify abstract or technical ideas
- Visualize product features or workflow
- Reinforce brand identity with unique art direction
- Offer better storytelling in less time
With our explainer video animation services, you get more effective and memorable messaging.
Work With A Top Video Production Agency for Marketing in Orange County
Talk with our video production experts. See how we can produce explainer videos to meet your marketing goals. We can’t wait to learn about your company and create the perfect video to represent you.
Frequently Asked Questions
How long does it take to produce an explainer video?
On average, it takes about four to eight weeks to produce an explainer video, though the actual time can depend on a number of factors, including the length of the video, the animation style (2D, 3D, motion graphics, or live-action), resource availability (sound designers, voiceover artists, etc.), and the approval process.
As an experienced 2D and 3D animation explainer video company, we’ll start by creating a timeline for your project and breaking it down into clear, manageable phases, so you can make sure everything is on track.
What industries can benefit from explainer video marketing?
Explainer videos work for several different industries, especially those that need to educate their customers on the technical or service-based aspects of their company. As an explainer video agency, we’ve worked with:
- Tech and SaaS companies
- Healthcare and biotech brands
- Manufacturing firms
- Finance and insurance groups
- Education and government sectors
Take a look at our portfolio to see our work in action.
What’s the difference between 2D and 3D animation?
2D animation, while stylized, is flat, meaning it can’t convey the same depth as 3D animation. As a vector-based style of video, it uses text, characters, or icons to simplify complex ideas. Compared to 3D animation, it’s often cleaner and more cost-effective.
3D animation offers more dimension and realism, making it better for architectural walkthroughs or in-depth product demonstrations. It’s more resource-intensive, though, when a project calls for it, 3D provides a special quality that 2D can’t match.
How much does an explainer animation studio charge to make a video?
For a high-production-value explainer video, you can expect to pay anywhere from $5,000 to $10,000. More in-depth videos with 3D animation, complex visuals, or live action sequences can be anywhere from $10,000 to $50,000 or more. It truly depends on a number of factors. When you get in touch with us for your initial consultation, we’ll prepare a quote and a detailed scope of work.
