Online video consumption has changed the way businesses run in the 21st century. Statistics show that the number of digital video viewers in the US alone is expected to exceed 236 million by 2020. This is why it’s essential that you focus on interaction tools that help make your newest videos the biggest hits online.
Here are some of the most effective interaction tools.
Updated End Screens
Just as important the closing scene of any movie is, end screens that appear after a video are equally impactful. Several platforms allow you to customize the end screens to help make a lasting impact with your video. This enables businesses to drive even more traffic towards the video marketing content that they’re producing. Marketers at 336 Productions know exactly how crucial calls to actions are and end screens are the perfect opportunity to utilize that. You can effectively use this time and space to include buttons that direct users towards your service pages.
With this interaction tool, you can allow your viewers to exercise their own agency and make their experience worthwhile. They can maximize the utility of dedicating a few minutes of their day to watching your video by clicking on destination links they wish to access. Some platforms allow you to elevate the quality of your video by introducing mobile-friendly cards that can be embedded within the video. This will ensure that viewers can view websites, merch pages, crowdfunding campaigns and more without distracting themselves.
Email Capture Forms
You might be wondering what good a video is without any leads to email forms. You might want to include these email forms at the beginning, in the middle or the end of the video. Depending on your marketing ideology and business goals, we can customize the times at which these email forms are embedded. You can also include a message in these forms to invite online crowds towards your content. These interaction tools can also be customized to sync emails collected with Mailchimp, Constant Contact or other platforms.