Video production isn’t as mysterious as it used to be. High-resolution smartphone cameras and the availability of editing apps have made it easy for everyone to create and publish a video, whether that’s for their business, their YouTube channel, or their personal social media.
However, genuine impact in a business context only comes when you combine the right approach with the necessary skill sets. In order for a business video to generate engagement, leads, and sales, it needs a compelling narrative that ties into your business objectives, supported by top-notch production values. Here’s everything that goes into creating a high-quality business video.
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The corporate video production process can be categorized into three broad phases: pre-production, in-production, and post-production.
Pre-Production
Pre-production is all of the prep work for the video, including scripting, planning, casting, and so on, takes place. It essentially sets up filming or animation for your video. Pre-production can make or break the production process; an ill-fitting concept or a poor script creates a bad foundation for the video and can prove quite costly to fix. If you want to create an impactful business video, ensure you’ve covered all your bases during pre-production.
1. Conceptualization
Every video begins with a concept. This is where the video strategists use your business and campaign objectives to craft a coherent idea that guides the entire production process.
2. Script Writing
Next comes writing a script that builds on the concept and fleshes out the progression of the entire video. This is a vital step because it feeds into every subsequent step of the corporate video production process.
3. Budgeting
Budgeting is another important part of creating a business video. It informs the kind of locations, talent, locations, and equipment you can use. When you’re planning a corporate video strategy, budgeting can also be important to consider how many videos you’d like you produce and over what timetable.
4. Storyboards
Storyboards are a visual, scene-by-scene representation of your video’s narrative. If your video is animated, this is usually the next step after script writing. Storyboards can be created for live-action videos as well, although it’s less common.
5. Location and Tech Scouting
The next step is for your producers to begin scouting for appropriate locations to film your video. They will also need to find the personnel with the right technical skill sets to conduct filming and create your business video.
6. Casting
The right actor or voice artist can elevate a scene and make it a much more engaging watch. Expert casting directors and producers can find you the perfect talent and handle necessary formalities, such as crew and talent releases.
7. Production Logistics
Production logistics includes completing all the prep work for the production process, confirming locations and crew, scheduling, organizing shot lists, and more. The process is tailored to each individual production and is crucial to ensuring the video comes in on time and on budget. It’s often onf of the last steps before filming begins.
In-Production
This is phase two of creating a live-action business video. If you’ve commissioned an animated video, your studio will skip this step altogether and proceed to 2D/3D animation. There are a few different ways to film your video:
- In-Studio Filming: This is where you film on a set indoors at a designated studio. Your production agency should be able to arrange an appropriate studio for you to film at. Green screen productions are usually filmed at a studio equipped for this technique.
- On-location Filming: Filming outdoors or on-location at a facility is usually more expensive, especially if there are special permissions required. However, your production partner should be able to handle this.
- Aerial Filming: Aerial scenes filmed with drones can add another dimension to your video and make it that much more appealing visually for your audience.
Post Production
Once the footage is filmed, it needs to be edited and enhanced in post-production to create a high-quality, publish-ready business video.
1. 2D/3D Animation
Animated videos will usually skip right to this step after storyboarding. It involves using computer graphics and animation technology to bring your script to life. Videos can be either 2D animated, including motion graphics, or 3D animated for additional visual impact.
2. Visual Effects
Live-action, or even animated videos, may sometimes be enhanced with visual effects, such as CGI or VFX, to create exciting scenes that make for a compelling watch. You can also use visual effects techniques, such as keying and color grading, to alter the mood of a scene and enhance its impact.
3. Audio Mixing
Sound quality is an underestimated part of creating a business video, but it usually tells your audience whether it’s a professional or amateur video production. Your recorded or licensed music and vocals are processed in a studio to create a high-quality audio track for your video.
4. HD Editing
This is usually the last step to be completed in corporate video production, but is usually an ongoing process once the footage is shot. The visuals, effects, and audio are brought together and edited into a bespoke video that’s ready for use.
Skip the Hassle. Partner With 336 Productions
While it is possible to create a business video in-house, you’re likely to have much more success with experienced professionals. 336 Productions, based in Orange County, CA, is a multiple award-winning, full-service production studio. We create polished, high-performing video assets that deliver on your business objectives. See our portfolio or our customer testimonials.
Schedule a consultation with us to kickstart the corporate video production process!
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