“What does your business have to offer?” A question so simple and important, yet the bane of every business’s existence. What does your brand have to…

Ever watched a film recommended by a friend, only to turn it off? “What did they like about that?” you wonder.  From the acting to…

Thanks to GoPro cameras and YouTube, anyone can make a video nowadays and reach out to millions of viewers online. And regular consumers can leverage…

Most brands have a misconception about what explainers should be like. Most of them believe that they should be a detailed (AKA long) introduction to…

We’ve all seen ‘Mad Men’ and learned valuable lessons from it, even though it was a fiction TV series, based purely on the methods of…

They say that a man may die and nations may rise and fall, but an idea lives forever. One of the problems that creative individuals…

Successful advertising is all about the timing. Launching a winter clothing campaign, back-to-school shoes commercial, or recipes for Autumn—it’s all about taking the chance and…

There’s nothing more inspiring than creating a video that is not only in line with your vision, but garners the support of strangers online. From…