Concepts. Notions. Ideas. Thoughts. Call them whatever you want but one thing is certain —ideas often hit us when we least expect them. Just imagine…

One of the worst things about ideas is that they often never come to us when we need them. Whether you’re sitting in a café…

Have you ever watched a film or commercial that left you truly disappointed? Perhaps it was the cinematography, the animation, the storyline, or the overall…

With 4K and 1080p revolutionizing the video quality of marketing and commercials, ultra high definition has never been more accessible. But one thing that brands…

“He was like a song I’d heard once in fragments but had been singing in my mind ever since.” – Memoirs of a Geisha. Songs.…

A creative concept and a strong script are considered key ingredients to a good video. Without the right ingredients, the recipe can produce a video…

When it comes to educational videos, it’s imperative to focus on crystal-clear and to-the-point instructions. This is especially true for products and services. While it’s…

In the advertising world, timing is everything. Launching a back-to-school campaign near the end of summer, presenting a colorful collection around spring, and channeling your…