Most brands have a misconception about what explainers should be like. Most of them believe that they should be a detailed (AKA long) introduction to…

We’ve all seen ‘Mad Men’ and learned valuable lessons from it, even though it was a fiction TV series, based purely on the methods of…

They say that a man may die and nations may rise and fall, but an idea lives forever. One of the problems that creative individuals…

Successful advertising is all about the timing. Launching a winter clothing campaign, back-to-school shoes commercial, or recipes for Autumn—it’s all about taking the chance and…

There’s nothing more inspiring than creating a video that is not only in line with your vision, but garners the support of strangers online. From…

One of the biggest challenges businesses today face is improving their internal communication. From multinationals to small companies, internal communication helps employees work together, while…

As a video agency producing work for global companies, we’re often faced with the challenge of producing content for an international audience. Many questions come…

Imagine an editor in Orange County is sitting down to edit an Internet product video for shoes aimed at millennials. He opens the project and starts…