Ever since the first camera prototype came into existence, photography has been a huge part of our lives. It has been actively used for personal as well as professional needs, and has helped individuals (and businesses) document memories.

Motion graphics refers to a form of visual storytelling that uses animation to present specific types of information or concepts to the audience. It typically combines audiovisuals with a copy of text to communicate the crux of the matter in a clear and crisp way, while catering to the viewers’ interest.

Whether you run a startup or have a long-established business, you need to invest in brand videos. This form of video marketing not only boosts your sales, but also builds a brand image and reputation that helps in the long run.

Even though going viral shouldn’t be the goal of your video campaign, the term itself has taken off as people today are reportedly spending a third of their time watching online video content.

The world is currently battling a pandemic on a global scale. COVID-19 has swept across the world, infecting more than two million people in more than 200 countries.

As the world battles the COVID-19 pandemic and all the challenges that come with it, the global economy has taken a huge hit.

User statistics show that around 75 million Americans watch online videos daily. In fact, merely mentioning the word ‘video’ in the subject line of an email can increase click-through rates by an estimated 13%.

According to a study conducted by Microsoft, the average human attention span has dropped from twelve to eight seconds over the past decade. To put things into perspective, a goldfish has an average attention span of nine seconds!