Man holding a video camera

Business marketing is incredibly competitive. You have to compete with a cacophony of other marketing messages from every other business under the sun. You have to connect with an audience with progressively lower attention spans, and increasingly conditioned to tune out all your ads.

This is why video marketing is so powerful. Research indicates that the average user spends 88% more time on a website with video content. In addition, potential consumers retain over 95% of a message conveyed via video as opposed to an image or text.

If you’re still on the fence about whether video is a more effective component of your marketing strategy than other forms of content, we’ve rounded up some inspiration to get you going! Read on for five reasons why video content is more powerful, popular, and profitable than any other marketing medium.

1. Video Content Attracts and Retains Audience Attention

According to a recent survey by Wyzowl, over 83% of marketers confirmed that video content was one of the most effective ways to attract and retain audience attention.

While images and text may succeed in attracting audience attention, it’s very likely that potential customers will tune out within a matter of minutes—if not seconds. In contrast, people are 27 times more likely to click on an online video ad as opposed to a text or image-based poster, which tells you why video marketing is so powerful.

In addition, there are also higher chances of audiences remaining engrossed in an audiovisual motion ad as opposed to a static image.

Imagine coming across a lifeless marketing ad that initially attracts your attention with a witty tagline but doesn’t offer anything more. Contrarily, a rich and expertly-produced marketing video that offers an engaging multisensory experience is more likely to keep you engaged.

Kenzo’s dynamic perfume ad starring Margaret Qualley is a brilliant example of video marketing done right.

2. Video Content Drives More Traffic to Your Website

Brands that use video content enjoy 41% more web traffic than their competitors who choose to rely on text and image-based marketing campaigns.

With the average attention span depleting by the minute, audiences are actively on the lookout for content that informs, inspires, and moves them without taking up too much time. Whether your target audience includes single mothers who are constantly on the run or college students struggling to balance their job and GPA, conciseness is key.

Video marketing is so powerful because it helps companies create compelling content and gives audiences exactly what they’re looking for without losing their attention. It’s one of the most effective tools for preventing customer attrition drain in the long run.

3. Video Content Strikes a Chord with Audiences

Four people watching a video on a macStruggling to create an authentic and heartfelt connection with your audience? Video marketing is a powerful way to strike a chord with potential customers without resorting to a plethora of strategies.

An effective explainer video, brand marketing video, company culture video, or testimonial video can go a long way in establishing a genuine bond with the audience while providing them with relevant information.

4. Video Content Increases Purchase Intent and Conversion Rate

According to research, over 85% of millennials have proceeded with an online purchase after watching a promotional video.

In addition, brands that leverage video content for promotional purposes witness a 120% increase in conversion rates.

While potential consumers may visit your website or social media page with the intent to purchase, it’s very likely that they’ll turn to a competitor if your page offers a bleak and unengaging experience.

Video marketing is a powerful way to keep audiences gripped, with compelling and enlivening content that results in a purchase.

5. Video Content Prompts Shares

In a world that’s dominated by the power of social media, creating content that promotes shares is imperative. Research indicates that video content produces 1,200% more shares than text and images combined.

As potential customers engage with (and appreciate) your brand video, they’re more likely to share it with their friends/family on leading social media platforms and messaging applications like Facebook, Facebook Messenger, Twitter, Instagram, Snapchat, YouTube, and WhatsApp, among others.

Ready to take your marketing campaign to new heights with powerful video marketing? 336 Productions is ready to help you!

Our services extend across Orange County, Riverside, San Diego, and Los Angeles. By covering all stages of pre-production, production, and post-production, we’ll ensure your video content is brilliantly conceptualized and created.

Follow our blog for effective video marketing tips and insights, or give us a call to talk about how 336 Productions can enhance your business marketing.

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."