Perfectly understandable! Happens to the best of us.

Selecting the perfect music track for a video can get overwhelming because of the power music holds. So without further ado, here are three of our top tips.

Decide What Role The Track Will Play In The Video

Sometimes, the purpose of music in a video is to give it perceptual life. Other times, music unleashes energy, creates a positive vibe, or sets a particular mood; for example, slow jazz music can induce a light, romantic mood.

When selecting your track, ask yourself, “what role do I want music to play in this video?”

Here are some pointers:

Explainer Or Demo Video: Light, subtle music to engage the audience.

Live Action Or Clear Story: Use music according to the scenes and plot.

Promo Video: Use fun tracks to add drama and elevate the emotions.

Understand What Genres Make The Best Background Music

As it happens, sometimes, even when you’ve decided what role your track is going to play in the video, the amount of music available can make choosing one very stressful; it seems like there’s no way of narrowing down your options!

In these cases, it’s best to go by the emotion you’re aiming to evoke. Here’s a guide.

Cinematic: Grand, haunting, big, luxurious. (Think Nike!)

Corporate: Inviting and engaging! (Think Marketo!)

Hip Hop: Fast, confident, edgy! (Think Coke!)

If you’re still not sure what genre will make the cut, let a professional video creating agency like us make your videos!

Use Reference Music

This tip is for times when you already have a particular song in mind for the video. In these cases, you can use the track as a guide, or a reference to find another, more suitable mix.

Look it up on YouTube and browse through the suggestions that come up to look up tracks that sound similar.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects. Take a look at all the incredible services we offer, and if you have any questions, we’d love to answer them! Reach us here!

Wow look at this!

This is an optional, highly
customizable off canvas area.

About Salient

The Castle
Unit 345
2500 Castle Dr
Manhattan, NY

T: +216 (0)40 3629 4753