“Is it a hit?”
“Has it gone viral yet?”
“How many times has it been shared?”
These are the questions that always pop into the mind when we post a video campaign, we hop that it’ll go off with a bang.
But the truth is, a successful video campaign needs all the puzzle pieces to come together. Your video campaign needs to be high quality and effective, with a strong message that highlights your brand’s personality, leaving a powerful and inerasable imprint on the minds of your consumers.
Studies show that video marketing is growing faster than any other form of advertising. And if that’s the case, creating a stellar campaign is the way to attract and retain customers.
Here’s what you should take into consideration when developing one:
Focus on the Message, Not the Sales
Never let your brand be that guy, the one that constantly badgers potential customers to buy products. One of the first things your potential customers will ask you is what your brand can do for them. How can your audience relate to your campaign? Why does your commercial even matter? What are you doing to stand out amongst the crowd?
All of these cannot be covered by bombarding your customers with sales-y videos, it can be covered by creating an advertisement that your consumers can relate to.
When Mattel created the “Imagine the Possibilities” ad for Barbie, they touched the heart of every parent by sending a powerful message that their daughters matter. They highlighted the fact that no matter the age or race, every woman matters, and they can achieve their dreams because they are capable individuals.
When you focus on the message, your sales automatically improve. When your customers relate to your products, they become connected with your brand.
Optimize for Search Results —Tag It Up
In order for your video campaign to be successful, it should be searchable. This is especially true if you’re posting it on the internet. How will potential customers find you if they don’t know you?
Use SEO to tag your videos and leave your brand’s footprints everywhere. When your video descriptions are compelling, they send a powerful message to your potential consumers. Tell them what your video is all about.
Hire an Expert to Deliver
One of the worst mistakes brands make is that they hire amateurs or employees to create their campaigns. Just because someone knows a thing or two about video editing does not make them an expert. You wouldn’t hire someone with little experience to work for you, why should your brand’s image be compromised?
A video production company like 336 Productions has all the means and resources to create a campaign that is in line with your company’s vision.
If you’re looking for a video production service in Orange County, feel free to hit us up!
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