Video is one of the most powerful marketing tools there is. In fact, 76% of businesses have said that video has directly boosted their sales. However, there’s one form of visual media you might be missing from your marketing arsenal, and that’s the business voice over.
Visuals can tell a story, catch someone’s eye, and present an overview of your brand without saying a word. But when you add your voice, it becomes personal. You are the personality behind your brand, so who better to tell your story?
Why Business Voice Over Matters More Than Ever
In modern marketing, the ultimate goal is to build trust with your audience, and if they know you’re the one at the forefront of your creative marketing efforts, you can drive better results. Let’s take a look at why video narration can give your content the edge it needs.
- 90% of customers say watching a video helps them decide whether to buy a product or service
- 64% say it directly influences their decision-making
The question for you should be, “What separates a good video from a great video that drives people to act? What we’ve learned over our many years of producing high-quality marketing videos here in Orange County is that narration is often the key divider.
A professional business voice over can clarify your messaging, helping guide your viewer to act in the way you intend. The more videos you produce with narration, the more consistency you’ll have across your marketing content, which is great for brand identity.
Silent visuals with background music can speak volumes, but a well-thought-out video narration can build more trust and understanding. That added level of engagement can ultimately mean more conversions for your business.
The Art of Storytelling
One of the biggest mistakes we see in corporate marketing videos, whether presentations or culture content, is information overload.
Stats and product specs can be telling for investors and stakeholders, but at our core as human beings, we seek out stories. The less of a story your videos present, the more likely your audience will tune out. You don’t want your content to feel cold and forgettable.
Even a run-of-the-mill slideshow pitch can be turned into a powerful story with the business voice over, as long as it has the right tone and energy. If your visuals don’t have the staying power you need to capture your audience on an emotional level, a well-produced corporate voice over could be your golden ticket.
The Emotional Appeal of the Human Voice
Humans are hardwired to respond to the human voice, far more than the synthetic voices we often hear in lower-budget marketing content. This makes sense, as our voices are the tools we use to bond with our families, absorb information, and recognize intent throughout our day-to-day. With rhythm, pitch, and emotion, we tap into a primal connection that’s hard to replicate.
The way in which you deliver your business voice over can considerably alter the way your viewers receive it. Friendly and compassionate, or confident and authoritative? It’s up to you, your brand, and the action you want to drive.
As an added benefit, a narration allows you to tap into the multitasking generation. A viewer doesn’t have to actively watch your video to access the information, which extends its value beyond standard visual content.
Building Trust and Connecting With Your Audience
It’s hard to deny the power of personal connection in marketing. Smaller brands that find success these days often use authentic, consistent messaging, and what better tool to build on than a business voice over?
No one can passionately speak about your brand’s values or mission like you can. You know your business inside out, and your narration can provide viewers a look behind the scenes. After all, as studies show us, transparency builds credibility, so doing all you can to make your brand feel more genuine is in your best interest.
A strong corporate voice over in a short commercial or explainer video can offer a higher level of emotional intelligence, making your company feel real and approachable. The more customers hear consistent video narration from ad to ad, the more long-term familiarity they’ll feel with you.
Ready to Give Your Brand the Voice It Needs?
Our team at 336 Productions specializes in high-quality business voice over and video services as part of our full-service video production. Whether you’re looking to produce a commercial, brand film, explainer video, or training content, we can help you tell your story the way it should be told.
Get in touch with us today to learn more about how we can bring your brand to life with our production services.
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