For many businesses, especially those with the power of scale and access to a large workforce and multiple locations, it might not need to be a conscious decision to be diverse and inclusive. They can also get away with it effortlessly. But it’s not a great idea to wing it. It’s important to actively work to make your company more diverse because that’s in your best interests, especially when marketing to consumers, clients, other businesses and general audiences.
Curious to know why? Here are a few reasons:
Diversity appeals to bigger markets
Diversity of all sorts is crucial in today’s day and age. Consumers are not the only clearer on where they stand; they also have plenty of alternatives to choose from. If your brand doesn’t give them what they want, someone else’s will. Representation is what people seek—and beyond just tokenism. A diverse workforce, a service that caters to various people, a product that benefits different social groups and marketing content that is sensitive, engaging and emotive are all the recipes for effective content creation. You want to show people they matter that they are seen, and someone cares about their needs too. People of different religions, racial or ethnic backgrounds, body types, different abilities, and so much more!
Your brand stands out as socially conscientious
If there’s anything people love, it’s supporting brands that show social intelligence and consciousness. Home businesses and small brands that have room to grow and build an image are the best candidates for this because they can always do this credibly, without dealing with the backlash that larger corporations get for appropriation.
Makes you a frontrunner for change
This also makes you an example in the best way possible. You gain authority in the industry, and other companies look to you for knowledge, ideas, and this automatically gives you an upper hand when marketing. People love brands that break away from problematized corporate practices such as unequal pay, racial profiling, gender discrimination, etc. and if you’re leading by example, you’ve already won.
It’s an opportunity for more revenue
Publicity and public image can make or break a brand, which is why so many companies spend millions of dollars a year on marketing and advertising. Diversity helps you break into various markets, and appeal to consumers with incredible buying power. If nothing else, it would be a grave mistake to miss out on this opportunity.
Let us help you in building an inclusive and diverse brand persona. Our riverside production company boasts an impressive team of professionals with insights, depth and fresh eyes so we can create the most engaging video marketing content for you.
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