Key Takeaways:
- AI video marketing tools offer a quicker and more cost-effective way to make videos.
- More videos mean better coverage for products, services, and web pages, rather than a catch-all brand video.
- Using AI in advertising means faster production, which makes it easier to test and update videos to improve conversion impact.
If there’s one thing we’ve learned for certain as a video production company with more than 15 years in the industry, it’s that most businesses want to integrate video into their marketing. They just don’t always have the time, budget, or internal bandwidth to do it consistently.
Traditional video production cycles can move slowly, and that usually leads to a handful of featured videos that have to do too much heavy lifting. That’s why even professional video companies like 336 Productions use AI tools in post-production.
AI Can Accelerate Your Video Production
Instead of treating a video as a one-off asset, AI video marketing capabilities make it possible to produce videos at a greater volume and faster than ever before.
Beyond automation, businesses now have the ability to represent themselves across more touchpoints without burning their budgets or teams.
Why Having More Videos is More Important Than Ever
Many websites still rely on a single brand video to explain everything. Who they are. What they sell. Why people should care.
Feels like a lot of weight to put on a single piece of content, doesn’t it?
With AI video marketing, you can spread that across several dedicated videos for your individual site pages, such as:
- A short explainer on a pricing page
- A product walkthrough on a feature page
- A sales video embedded in your main landing page
This is important because it can actually have a major impact on your conversions.
Speed Can Change Strategy As Well
With traditional video production, companies typically plan carefully, shoot once, and hope the video they make stays relevant for as long as possible.
AI video changes that mindset entirely. With lower turnaround times, businesses can afford to experiment. Just because you update your product doesn’t mean you need to shelve your video. You revise it. If your landing page isn’t converting, just swap in a new video and test again.
It was hard to even fathom that kind of speed a few years ago.
New AI video marketing tools make it easier to script, make rough cuts, create captions, and reframe videos for different platforms.
These tools don’t replace human creativity, but they do a darn good job streamlining the most time-consuming steps. With AI tools, you get more momentum in your marketing video.
Using AI to Cover More of the Buyer Journey
Different buyers need different answers at different moments.
Someone who’s just finding out about your brand for the first time wants to know what you do, while someone comparing different options wants to know why they should pick you over your competitor. Some people are ready to buy but just need a little reassurance.
By using AI in advertising, businesses can create targeted videos for each stage of the customer journey.
Better Videos Mean Better Website Performance
When your site has video content, it’s 53 times more likely to rank on Google. With AI video marketing, you get to take advantage of that benefit without the extreme legwork.
Embedding relevant video higher on a page can reduce your bounce rate by 34% and increase overall time on page, both of which are things search engines pay close attention to.
Google has even openly stated how important these user behavior signals are in its search engine ranking algorithms.
Advertising Moves Faster When Video Production Does
Paid campaigns can move quickly, and when people see the same video, ad, or message a hundred times, they tend to check out.
When using AI in advertising, instead of making a single video and stopping there, assisted editing can help you turn that main video into several different versions.
For instance, you could shoot one product demo and let AI cut short versions for social, reframe it for different formats, swap out intros or CTA, add captions or foreign language translations, and so much more.
With modern AI video marketing tools, it’s easier to test, and test more often.
Where Does Human Creativity Fall Into All of This?
Don’t think of using AI in your video content as a means to cut corners. Think of it as automating dozens of steps that would otherwise slow things down. Logging footage, reframing scenes, speech-to-text captions, reducing background noise, generating/remixing music, correcting color, and even seamlessly removing people or objects from the background.
AI video marketing strategies still rely on humans for their judgment and creativity. People decide the goal of the video, the story or hook, what kinds of edits, captions, or formatting they will need, and whether it will get the approval to go out into the world.
The idea isn’t to let AI run the show, but to let it take the burden of busywork so you can focus on the big picture parts of the process.
Make More Videos Without Losing the Plot
The real advantage of AI video marketing is coverage. With more videos, it’s easier to stay relevant and have more chances to meet your audience where they already are.
If you’re looking to get started with producing professional videos for your business, the team at 336 Productions has you covered with full-service, end-to-end video production.
Get in touch with us to learn more.
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