Key Takeaways
- Statistics about video marketing show that video drives higher ROI than almost any other marketing channel
- Businesses see major gains from video in web traffic, sales, and brand awareness
- Most consumers prefer video for learning about products and making purchasing decisions
- By partnering with a professional video production agency like 336 Productions, you can achieve your creative and business goals
As a business owner, it can be difficult to decide where to invest your marketing dollars. SEO and paid ads can help you climb the search rankings for better visibility, email campaigns and social media can help you stay engaged with current customers, and the list goes on and on.
But when you look at the hard numbers, there are endless statistics about video marketing that reveal just how consistently video outperforms these other channels.
Why is Video Marketing the Most Effective Format?
It provides a generous ROI, builds consumer trust, and aids with branding in a way no other format can. It’s no wonder video has become a go-to tool for companies that want measurable results. Not only do most consumers prefer watching videos, but they’re also more likely to remember and act on what they see.
Our team at 336 Productions specializes in creating high-quality, award-winning video content that helps businesses stand out from the pack and connect with their audience. Helping our clients achieve the growth they desire is our goal.
So, with that, if you need proof that video is worth the investment, we’ll let the following video production industry statistics speak for themselves.
1. A Third of All Online Activity is Video
We’re not exaggerating when we say video dominates the internet.
In fact, a third of all online activity is spent watching videos. YouTube, TikTok, and Instagram single-handedly turned video into the most consumed form of digital content. YouTube alone has over 1 billion hours of watched content every single day.
Statistics about video marketing like this underline a key point:
Your consumers are already watching videos.
The question is, “Are they watching yours, or your competitors’?”
If you want your audience’s time and attention, it’s important to offer them high-quality content that’s worth consuming.
2. Video Improves Product Understanding by 96%
Explaining how your product or service is valuable isn’t always easy on paper. Sometimes, you need a visual component. According to Wyzowl, 96% of companies say video marketing has improved their customers’ understanding of their product or service.
A complex idea is much easier to break down when it’s shown rather than just told.
Other research backs this up. According to Moz, pages with video are 53 times more likely to rank on Google’s first page. If there were any statistics about video marketing that clarify why video is such an important investment, it’s that one.
3. 82% of Companies Say Video Boosts Web Traffic
Traffic is one of the main components of any digital marketing strategy, and video has proven time and time again to be a major driver. In a recent piece on video production industry statistics, Wyzowl noted that 82% of companies say video has increased their web traffic. Search engines favor video, and users spend more time engaging with it. Even social media platforms reward video content with higher visibility.
Having a product demo, brand video, or explainer can garner more qualified leads who might otherwise scroll right past static content.
With the right strategy, these videos can also encourage watchers to stay longer and click deeper into your website.
4. 87% of Companies Report Higher Sales With Video Marketing
As a business owner, you’re probably asking one thing about your marketing strategy:
Is it driving revenue?
With video marketing, the answer is a resounding yes. Research shows that 87% of companies report increased sales thanks to video marketing. Customers are far more likely to convert when they feel like they understand a product better.
This is one of the most important statistics about video marketing to keep in mind, because it shows the impact on the bottom line.
5. 87% of Consumers Bought After Watching a Video
Videos showcasing a product or brand provide confidence for otherwise cautious buyers. According to Wyzowl, 87% of consumers say a video convinced them to purchase a product or service.
So, while video is an excellent marketing tool, it’s also a prime decision-maker.
Of course, the quality of the video matters. In their recent lineup of 2025 video production industry statistics, 91% of consumers say the quality of a video can impact their trust in a brand.
As a business owner, you have the choice of taking the cheaper shortcut and shooting DIY content. However, it might not pay off in real conversions, which is why, depending on budget and goals, you might consider working with a professional video marketing agency with a strong portfolio.
6. Short-Form Content Takes the Cake
As you endlessly scroll through videos on TikTok, Instagram, or YouTube, it becomes pretty clear how much short-form content can dominate your time. In fact, 66% of consumers say short-form video is more engaging than long-form content, and around 45% of people want to see more live video from brands.
These statistics about video marketing tell us that attention spans are getting shorter. People want content that provides them value right away.
Now, just because content is short-form doesn’t mean it lacks quality or substance. It just means it’s built for modern viewing habits. Even a quick product teaser or behind-the-scenes live stream can offer measurable results if done right.
7. 75% of Videos are Viewed on Mobile
Sorry, desktop-first videos, your days on the throne are coming to an end.
Recent 2025 video production industry statistics tell us that over 75% of online videos are watched on mobile devices. As a business owner, you need to think about mobile first when planning your content.
This means vertical formats, quick load times, and on-screen visuals that people shouldn’t have to squint to see.
8. Landing Pages With Video Convert 80% Better
Conversion is the end-all of most marketing strategies. It’s where you sink or swim. With video, there’s quite a bit of edge. Research shows that landing pages with video can increase conversion rates by up to 80%.
Rather than asking visitors to scroll through long blocks of text to find the information they need, you can communicate value right away with a video.
9. Nearly One-Third Of Marketing Budgets Go To Video
Video has become one of the core parts of the modern marketing budget. Most marketers say that around one-third of their budgets go toward video marketing, and 93% of those same marketers say that it has given them good ROI.
If anything, the takeaway with these statistics about video marketing is that:
- Video should no longer be thought of as “optional”
- Your competitors are most likely already using it
10. 91% of People Want More Video Content From Brands
Surveys show that 91% of consumers want to see more video content from their favorite brands.
This is a clear call to business owners. If you aren’t creating video content, you’re leaving your customers underserved.
Turn Data Into Action With 336 Productions
Numbers don’t lie. These statistics about video marketing indicate that video is one of the most powerful tools you can invest in as a business owner looking to drive traffic, increase sales, or build a trustworthy brand.
If you’re ready to stop reading video production industry statistics and start seeing real results, 336 Productions can help. With award-winning expertise and a uniquely collaborative process, we help businesses of all shapes and sizes create videos that look amazing and help reach goals.
Reach out today for a free quote and see how a professional video can give your business the edge it needs.
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