Launching a product is a huge deal for business owners, especially when it’s the first one they’re handling. In today’s competitive market, the launch can make or break the product. That’s why you need a team on board to execute the launch, including the video production aspect of it.

Let’s look at how this should work.

Create a Thorough Plan

The first step to any successful product launch is to ensure you have a plan in place. If this is your first individual product launch after you launched your company, you may think that it’s enough just to release it and think about the rest later.

That doesn’t work well because, with the overwhelming amount of marketing information on the internet at all times, your product launch may not get traction without a plan to market it.

Work on a Timeline

You need a set timeline if you’re going to execute a multi-tier marketing plan for your product. There’s no way that you can make sure all the different content you’re releasing is aligned without a timeline.

After you’ve set a final date for the product launch, work backwards to set dates for teaser videos, influencer reviews, and everything else you have lined up. This will help ensure a thematic coherency to your product launch promo material.

Get Influencers on Board

Influencer marketing is the name of the game when it comes to social media takeovers. Engaging local and national influencers (depending on your supply scope) is essential when it comes to making sure you’re tapping into micro-communities online.

Influencer marketing content can look like product reviews, styling videos, informational videos, photographs with your product, and just about anything else you can think of. This will help keep the marketing organic and increase the hype for your product launch.

Showcase the Product in Detail

What’s the hardest part about selling a product nobody has seen or used before? Selling people on the idea that the risk is worth it. That’s where a professional video production company like us can help you.

With in-depth product videos showcasing the best parts of it, you can help reassure your customer base that this new product is something that they need. For example, an apparel company can ask us to produce a video zeroing in on the detailed threadwork or the quality of the fabric, which works wonders for developing client trust in the product.

As a premier production company in Riverside, we can help you launch your product with appealing promotional videos seamlessly. Contact us to start working on it today.

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."

Leave a Reply