Video marketing is one of the most effective promotional tools there is. Don’t take our word for it, though, just look at the data. Around 91% of businesses say that it has given them positive ROI.
So while it may seem like a no-brainer for your current marketing strategy, the real question is whether or not you should hire a professional video production company or try to do it yourself.
Sure, this upcoming advice might seem biased coming from an agency, but after 15 years of working with everything from small start-ups to Fortune 500 companies, we’ve seen hundreds of DIY projects fall flat before we get called in to help.
What we’ve seen is that if you truly want a high-quality, high-performing video, there are many capabilities you can only get with a professional video studio.
1. A Professional Video Production Company Has Experience
Would you hire a plumber if you knew they just watched a few YouTube videos?
Probably not.
So why would you trust one of the most important aspects of your brand’s marketing strategy to someone who just picked up a camera and some free editing software?
These days, it’s easy for anyone to be a “content creator.” With 4k smartphone cameras, gimbals, and an overwhelming barrage of online video production tutorials, you can get started developing your skills right away. And that’s totally fine for personal content.
If Uncle Dan is filming your daughter’s birthday and you want to edit it with some cool music and transitions, go for it! But a corporate video that’s meant to represent your brand? Probably best left to the professionals.
A professional video production company will be able to offer years of creative and technical expertise, including:
- Cinematography
- Lighting
- Sound design
- Sound recording
- Professional video editing services
- On-set direction
- Problem-solving on the fly (because something is bound to go wrong on set)
Could you teach all of this to yourself? Sure, but that brings us to our next point:
2. They Can Save You Time
Even if you have knowledgeable coworkers, employees, friends, or family members, it still takes a considerable time investment to execute a high-quality video. If no one really knows what they’re doing, it can take even longer.
While you and your team can learn the basics, mastering these kinds of skills takes years. Every minute you spend learning about software, cameras, or mixing sound is a minute spent not focusing on other areas of your business.
If you want a realistic timeline of how long it takes to shoot an average commercial, check out our blog: How Long Does it Take to Make a Corporate Commercial Video?
3. Professional Videographers Understand Narrative
You can’t minimize the importance of technical skills, though what really helps a professional video production company rise above the rest is their storytelling capabilities.
A professional video studio won’t just point and shoot. They’ll write a script and a shot list to visualize the project and create a narrative around it. The right story is everything, whether you’re making a commercial, a short brand film, or a corporate presentation video.
Great video content should be intentional and well-told. To make it so takes just as much experience.
4. They’re More Cost-Effective
If you’ve ever thought, “We can do that cheaper in-house”, take a step back first. The truth is that hiring a professional video production company can often save you money in the long run.
First, consider the cost of doing it yourself. Beyond your time, you have to think about the cameras, lenses, lighting, tripods, microphones, hard drives, editing software, and so much more. Just getting started is a serious investment.
Second, there’s the opportunity cost. The longer it takes you to finish a video, the longer it takes you to benefit from it. A team of professionals can shoot, edit, and send over the deliverables faster, so you can start using your video to generate traffic or sales sooner.
It won’t do you any good to shoot a Christmas campaign for your brand if you can’t finish the edit until January.
5. They’re On Top of Trends
Chasing trends on your own can be risky. Many professional video production companies have experts in the field who’ve worked for decades and know which platforms, equipment, topics, and editing styles are most likely to create the best results for your business.
Maybe you’ve heard that 4K videos are the latest big thing in video, so you invest in the extra equipment to produce a 4K project. But wait, most TVs, computer monitors, and phone screens still can’t display them at full resolution. A professional can advise you on the costs and benefits before the camera even starts rolling.
Let’s say you’re looking to do a viral video marketing campaign. Did you think to record it in vertical and horizontal formats so it can display on mobile devices and on apps like TikTok? A professional will plan out every detail and do it right the first time.
Step It Up with an Award-Winning Video Production Company
Most great videos don’t come about by accident. Don’t waste your own time, energy, or resources trying to learn video production. Focus on your business, and let our award-winning team from 336 Productions handle the rest. From remote video production to infomercials and professional video editing services, we provide it all.
Get in touch with us today to learn more about how we can help bring your vision to life.
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