Key Takeaways:
- Embedding video drives traffic to websites by improving the metrics that algorithms look for to determine search ranking.
- Look at what people are already searching for. Find existing search traffic and cover those topics in both text and video.
- Earning backlinks with guest posts introduces you to new audiences and improves your website’s domain authority.
- Advertisements on social media or paid search through display ads are some of the most direct methods for driving site traffic.
The products or services at your business might be the world’s best, but that only matters if people can find you. Bringing clients and customers to your website is a major marketing challenge that almost every business needs to tackle in order to grow.
Here at 336 Productions, we’ve worked with hundreds of businesses since 2008. If you’re looking for the best ways to drive traffic to your website, here are four ways that we’ve seen work time after time.
1. Embed Video on Your Website
Video content is one of the most powerful ways to supercharge many of the key metrics that make your website a success. Video is the best medium for catching and keeping viewer attention, and is far more effective than images or text. When visitors spend more time on your website, and more of them proceed to other web pages, it improves your click-through rate and lowers your bounce rate. These are two of the most important metrics that search engines like Google look at when determining ranking placement.
To put it simply, embedded video content drives traffic to your website by earning attention from the search algorithms that your viewers use to find you.
Video production companies are helping businesses attract more users every day.
Target Subjects with Search Traffic Potential
Apart from word of mouth, this is one of the best marketing strategies to attract new users every month. There’s no doubt that search engine optimization (SEO) helps businesses achieve long-term and consistent results.
For as long as your business ranks at the top on Google, you’ll be able to create passive organic website traffic. For this, you need to write about subjects and topics that people search for, in other words: subjects with search traffic potential.
Write Guest Posts
Writing guest posts for other websites can help in generating backlinks, increase search engine results page (SERP), and increase referral traffic. You should always carefully research third-party websites in your industry and work with them.
First of all, check out the website’s content to ensure it is high quality, look at their domain authority and go through their guest posting guidelines. In addition to this, ask them whether they’ll advertise the post on social media and if they’ll tag your business.
Use Advertising to Increase Website Traffic
Another effective way to increase website traffic is to advertise through social media, paid search, and display ads. Each option has pros and cons; for example, people can block ads. The average cost per click on the search network ranges from $1 to $2. Therefore, you must plan your budget before investing money into it.
For example, while choosing pay-per-click (PPC) ads, it’s important to start with one campaign and various ad groups with the keywords you want to focus on the most. After the campaign starts, pay attention to how users behave with different keywords. One keyword might only result in impressions and not increase traffic on your website, whereas another might result in clicks.
2. Target Subjects with Search Traffic Potential
Apart from word of mouth, this is one of the best marketing strategies for attracting new users each month. There’s no doubt that search engine optimization (SEO) helps businesses achieve long-term and consistent results.
For as long as your business ranks at the top on Google, you’ll be able to create passive organic website traffic. For this, you need to write about subjects and topics that people search for, in other words, subjects with search traffic potential.
This is one of the best ways to drive traffic over time, since high-performing pages can continue to attract visitors long after they’re published.
3. Write Guest Posts
Writing guest posts for other websites can help generate backlinks, improve search engine results page (SERP), and increase referral traffic. You should always carefully research third-party websites in your industry and work with them.
First of all, check out the website’s content to ensure it is high quality, look at their domain authority, and go through their guest posting guidelines. You can also ask them whether they’ll advertise the post on social media and if they’ll tag your business.
Guest posting is a practical way to drive website traffic because it introduces your brand to new audiences who already trust the platform you’re publishing on.
4. Use Advertising to Increase Website Traffic
Another one of the best ways to drive traffic to your website is to advertise on social media, in paid search, and through display ads. Each option has pros and cons. For example, it’s easy for people to actively block ads or scroll past them without ever engaging. The average cost per click on the search network ranges from $1 to $2. Therefore, it’s important to plan your budget before investing money into it.
For example, with pay-per-click (PPC) ads, it’s important to start with one campaign and various ad groups with the keywords you want to focus on the most. After the campaign starts, pay attention to how users behave with different keywords. One keyword might only result in impressions and not actually increase traffic on your website, whereas another might result in clicks.
If a keyword gets clicks, it tells you the intent is there. However, if it doesn’t convert, it may be an issue with the offer or the landing page.
Turn Your Traffic Strategies Into Results
If you’re ready to take it a step further than the tactics above and start using video as a way to drive consistent website traffic, talk to the pros at 336 Productions. We are an award-winning video production company that creates exceptional experiences for clients. Boost your website traffic with business video production services designed to get amazing results.
Contact us to get started!!
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