A positive company culture allows businesses to both focus on long-term goals and foster the kind of environment or culture where they can be realized.

For companies that are looking to attract new team members, a company culture video is one of the best ways to do so.

Potential employees need to see that your company is worth the risks that come with switching jobs. Does your company have a relaxed environment for employees to work in? Is it innovative? Does it take risks? Are their opportunities for growth? You can answer a whole lot of these questions and more with a company culture video.

Openness Is The Key

Break out a pen and notebook and write down the following questions:

• What does my company stand for?
• What are my team’s values?
• What are the traits I’m looking for in new team members?
• What direction do I want my company to take in the foreseeable future?

Once you’ve answered these questions, find ways to depict them visually. Show your company as it is. If your team works best comfortably sitting on beanbags, show that.

If your team members like to sip coffee and go about their days at their desks, be honest about that as well.   

One Story at a Time Works; Too Many Don’t Work

When making your company culture video, it’s crucial that you pick an angle. An unfocused video is a surefire way to lose your audience’s interest. Telling too many stories at a time can get incredibly distracting. After all, narratives are best absorbed when presented one at a time.

You could tell it through the eyes of the CEO or an intern. Maybe a customer. The point is to keep it simple and not have too much going on.

The takeaway? Transition between different stories if you’re showing more than one. Don’t splice them together like a collage.

Highlight a Product or Service

Visually depicting a product or service that your company offers is a fantastic way to bring focus to your company culture video. Centering a product also has the potential to bring about tangible benefits to your bottom line.

Make sure the video highlights the product’s/service’s unique features. Be informative and creative when demonstrating how it solves issues that people commonly experience. Keep your audience in mind and adjust your tone accordingly.

Use Music To Your Advantage

Go ahead, try imagining a good movie, ad, or trailer without music. The chances are, you can’t. If your goal is to get the most out of your production, you can’t not have music accompanying the video. Music keeps audiences engaged by stirring emotion. And emotion is the catalyst you need to sell your company.

If you’re considering creating a professional-looking company culture video that highlights the best your company has to offer, look no further. We are an award-winning full-service corporate video production company based in Orange County. We provide local video services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.