Creative corporate video being edited on a MacIn today’s world of social media, marketing is all about creating engaging content. And research has shown that video content has a more significant ROI and engagement rate than photo content. In fact, over half of all consumers are demanding to see more videos from the brands they support.

But when it comes to being creative with videos, many companies feel stuck in a rut. They use the same formula repeatedly and wonder why their videos aren’t generating more leads or sales.

If this describes you, don’t worry! You are not alone. In this blog, our video marketing pros offer you four ideas to be creative with your corporate videos.

Tip #1: Shoot Your Corporate Video In A New Location

This will give your video a unique look and feel that will set it apart from the competition.

For example, if you’re a construction company, you could shoot your video at the top of a skyscraper instead of on the ground level. Or, if you’re a law firm, you could shoot your video in a courtroom instead of in an office.

The possibilities are endless. Make sure that your chosen location makes sense for your brand and message.

Tip #2: Use Props And Costumes To Add Visual Interest

This can be a creative way to produce corporate videos that draw attention, engage your audiences, and create a memorable experience.

For example, if you’re launching a new product, you could have someone dress up in a costume and use the prop creatively. Or, if you are promoting a service, you could use props to demonstrate how it works.

Tip #3: Use Humor To Engage Your Audience

If you want your corporate videos to be truly creative, consider adding some humor to the mix. Humor is a great way to interact with your audience and get them to remember your video.

However, it’s important to use humor in a way that’s appropriate for your brand and message. You don’t want to unintentionally offend your audience or come across as unprofessional.

If you’re unsure how to use humor in your videos, consider hiring a creative video production company to help you out.

Tip #4: Tell A Story With Your Video

Stories are a powerful way to connect with your audience and make them care about your brand or message.

When telling a story, make sure you don’t run with the first idea in your mind. Brainstorm ideas, but remember to keep things short and snappy.

Group of people watching a video
Hire A Video Contractor In Orange County

We’re a multiple award-winning, full-service production company based in Orange County. At 336 Productions, our creative corporate video services aren’t just limited to production. We offer an end-to-end solution, including pre-production and post-production services to deliver polished video assets.

Let our experts help you create compelling video content that resonates with your audience. Schedule a consultation today.

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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