In today’s world of social media, marketing is all about creating engaging content. And research has shown that video content has a more significant ROI and engagement rate than photo content.
But when it comes to creating corporate videos, many businesses feel stuck in a rut. They use the same formula repeatedly and wonder why their videos aren’t generating more leads or sales.
If this describes you, don’t worry! You are not alone. In this blog, our video marketing pros will discuss four ways you can be creative with your corporate videos.
Tip #1: Shoot Your Corporate Video In A New Location
This will give your video a unique look and feel that will set it apart from the competition.
For example, if you’re a construction company, you could shoot your video at the top of a skyscraper instead of on the ground level. Or, if you’re a law firm, you could shoot your video in a courtroom instead of in an office.
The possibilities are endless. Make sure that your chosen location makes sense for your brand and message.
Tip #2: Use Props And Costumes To Add Visual Interest
This can be an engaging way to draw attention and make your video memorable.
For example, if you’re launching a new product, you could have someone dress up in a costume and use the prop creatively. Or, if you are promoting a service, you could use props to demonstrate how it works.
Tip #3: Use Humor To Engage Your Audience
If you want your corporate videos to be truly memorable, consider adding some humor to the mix. Humor is a great way to interact with your audience and get them to remember your video.
However, it’s important to use humor in a way that’s appropriate for your brand and message. You don’t want to come across as insensitive or unprofessional.
If you’re unsure how to use humor in your videos, consider hiring a video production company to help you out.
Tip #4: Tell A Story With Your Video
Stories are a powerful way to connect with your audience and make them care about your brand or message.
When telling a story, make sure you don’t run with the first idea in your mind. Brainstorm ideas, but remember to keep things short and snappy.
Hire A Video Contractor In Orange County
We are an award-winning full-service production company in Orange County. At 336 Production, our corporate video services are not only limited to video production, but we also offer pre-production and post-production services.
Get in touch with us and let our experts design quality video content that resonates with your target audience.