Explainer videos are undoubtedly powerful tools that every business should have in their marketing arsenal. Adding an explainer video to your marketing mix can be an instant way to boost your online visibility and increase sales. In short, it’s an investment worth making.
Since the explainer video you put out is basically an extension of your business image, choosing the right style for your brand is a must! Not all explainer videos work the same; choose the right style for your business based on what you’re hoping to achieve through the video.
Take a look at the following explainer video styles to identify which one aligns with your marketing goals.
1. Character Animation
Animations are not just for kids anymore; adults enjoy watching them too! Character animation explainer videos are a fun and effective way of engaging with your customers. Combining the fun visual element of animation with the emotional appeal of storytelling, animation explainers are not only entertaining; they can also help you forge an emotional connection with your audience.
Character animation explainer videos have a few main advantages:
- With a limited time span, they help you form empathy quickly.
- Animated characters in videos can evoke emotions that showcase your business’s core values and brand message in a humanized and straightforward manner.
2. Whiteboard Animations
Whiteboard animation videos are not only very simple, they’re actually pretty powerful. Black text against a whiteboard presents a stark contrast that grabs attention right away. It’s easy to understand, it’s highly informative, and it works perfectly for when you need to showcase a product that has a number of features or details.
A study conducted by Dr. Richard Weisman showed that viewers retain information 20% more when presented on a whiteboard, as compared to watching a simple video of a person explaining the same thing.
3. Motion Graphics
Sometimes, the simplest of things can get the job done most effectively. If you have a complex business idea that you want to simplify for your audience, motion graphics explainer videos are there for the job. This style is a highly engaging one from bringing both motion and emotion to the subject of the video. Since it’s quite easy on the eye and can creatively catch your customers’ attention, it has a high result rate. You can even combine it with character animation for double the effect.
4. Live Action
Even though character animations and motion graphics are effective and entertaining, it may not work for some marketing goals. If your business likes to do it the old-fashioned way, there’s always the good old live action video. What’s better for developing credibility and creating empathy than with a video featuring a real person? This style can work even better if the person in the video is relatable and is dealing with the same problems as the audience.
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