Unpacking the 2023 NAB Show

Hello to our fellow video enthusiasts and esteemed corporate partners! We’re back from the neon-soaked streets of Las Vegas, having attended the pinnacle of video production gatherings – the National Association of Broadcasters (NAB) Show. This global event, the leading gathering of broadcast and media professionals, took place from April 15-19, and 336 Productions was right in the thick of it, scouting the best in video production technology for our Orange County clientele.

Revolutionizing Products on the Horizon

The thrill of the NAB Show lies in the opportunity to witness new products and groundbreaking technologies before they make their market debut. This year, we were privy to several innovative products set to redefine the video production landscape.

Among the most buzzworthy products was the Canon EOS R5 C. This hybrid camera, designed for both stills and video, boasts impressive specs such as a 45-megapixel sensor, 8K video recording, and in-body image stabilization – all features poised to enhance the quality and versatility of our video projects.

Also making waves was the Blackmagic Ursa Broadcast G2. Perfectly suited for broadcasters and filmmakers on a budget, this camera offers professional-grade features at a remarkably affordable price.

Trending in Video Production

Beyond the product releases, the NAB Show is an incredible learning platform, shedding light on the freshest trends in video production. This year, we identified a series of emerging trends, including:

  1. The Surge of 8K Video: The push for higher resolution content has led to a growing demand for 8K video, promising extraordinary detail and depth in visual storytelling.
  2. The Rise of Virtual Production: Leveraging the powers of VR and AR, virtual production is becoming an increasingly popular tool for creating immersive experiences.
  3. The Popularity of Live Streaming: Driven by the surge in remote work and digital conferences, live streaming has seen a substantial uptick, fostering real-time audience engagement.
  4. The Emergence of Data-Driven Storytelling: Utilizing data analytics to guide content creation enables more targeted and impactful storytelling.

We were particularly impressed by the drive to make video production more accessible and affordable. Several companies showcased cloud-based video editing platforms, democratizing professional-grade video creation by eliminating the need for expensive hardware.

Bringing Cutting-Edge Knowledge to Orange County

We not only had a fantastic time at the NAB Show but also gained invaluable insights into the latest trends in video production. We’re excited to bring this knowledge back to our Orange County clients, helping them produce even more captivating videos.

If you’re a company in Orange County, California, and you’re seeking a local video production company that stays ahead of the curve with the latest trends and technologies, look no further than 336 Productions. We are excited to discuss your needs and create a video production plan tailored to achieve your goals. Connect with us today and let’s bring your vision to life with the best that video production technology and innovation has to offer.

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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