336 Productions recently finished three web promos for SAP’s Business Communication Management (BCM) software. They were approached by SAP and asked to create a web promo campaign for the BCM software that would create excitement for the product, and educate people about its function and purpose. 336 worked with SAP to create three concepts that had similar themes and ideas. Once the scripts were locked, 336 casted the project, assembled a crew, secured locations, and created shot lists, shooting schedules, and call sheets. The whole time 336 Productions worked closely with a team at SAP to make sure the videos stayed true to SAP’s strong brand identity and philosophy. 336 jumped into post-production when production wrapped, and started to mold the footage into videos that would exceed SAP’s expectations. The music, cuts, effects, graphics, color, and audio all came together, bringing the scripts potential to the screen.
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