Animated Video Production Services

Animated video production is the imaginative process of crafting engaging visual narratives through sequential art, motion, and sound. It employs various techniques, such as 2D or 3D animation, to bring stories to life, capturing audiences with its captivating style and limitless creative potential. Animated videos are some of the most popular types of videos companies create.

You can delight and engage your clients and customers with animated brand videos. Animated videos can introduce your products and services, show how they work, and advertise their benefits in a compelling and emotive way.

Our 2D and 3D company video animations can simplify complex concepts in ways that everyone can understand and enjoy. They can also do things with it that aren’t possible or are too expensive for live-action productions. Think about showing the intricate inner workings of your product. Or a person literally juggling seven tasks before your productivity app comes to the rescue. Thrill your customers and reel them in with our top-notch branded, animated video production services.

Win New Business With One of California’s
Top Company Video Animation Studios

Award-Winning Animated Video Company

336 Productions is a highly-awarded business video production agency here in Southern California. We’re seasoned professionals experienced in creating compelling corporate communication. Expect detailed collaboration through the entire streamlined production process. See our testimonials to learn why companies absolutely love our animated video production services!

336 Productions is a one-stop shop for all your video production needs from concept to delivery. Here are some of the post-production services we offer adjacent to 2D/3D animation:

  • Video footage editing
  • Color enhancement or adjustment
  • Audio editing and sound design
  • Voiceover recording and refinement
  • Music choice and obtaining licenses
  • Computer-generated imagery (CGI) and visual effects
  • Animated elements and motion graphics
  • Designing titles and end credits
  • Converting and compressing video formats
  • Adding subtitles and closed captions

What's the difference between 2D video and 3D video?

The primary difference between 2D and 3D videos lies in their visual depth and the way they represent objects and scenes:

  • 2D video: In two-dimensional (2D) videos, objects and scenes are represented on a flat plane, using only height and width dimensions. This creates a flat and simplified appearance, often seen in traditional cartoons, motion graphics, and hand-drawn animations. The lack of depth in 2D videos results in a more stylized and artistic presentation.
animated movie popcorn graphic
  • 3D video: Three-dimensional (3D) videos incorporate height, width, and depth, creating a more realistic and immersive visual experience. 3D videos use computer-generated imagery (CGI) and advanced software to model, animate, and render objects and scenes with a lifelike appearance, texture, and lighting. This adds depth and perspective to the video, making it more engaging and visually striking.

In summary, 2D videos offer a flat, stylized representation of objects and scenes, while 3D videos provide a more realistic and immersive visual experience by incorporating depth and perspective.

336 Productions can create both 2D and 3D animated videos.

Steps in the Animated Video Process

Below are the typical steps in the creation of an animated video project:

  1. Concept development: Brainstorm and finalize the core idea, message, and goals of the video.
  2. Scriptwriting: Write a script that conveys the message and engages the target audience, focusing on storytelling and pacing.
  3. Storyboarding: Create a visual representation of the script through a series of sketches or illustrations that depict key scenes, camera angles, and transitions.
  4. Style and character design: Develop the visual style, including color schemes, backgrounds, and character designs that align with the brand identity and video objectives.
  5. Voiceover recording: Record the voiceover narration or dialogue, ensuring clarity, tone, and pacing match the video’s purpose and style.
  6. Animation: Bring the characters and scenes to life using various techniques such as 2D, 3D, stop-motion, or motion graphics, depending on the desired visual effect.
  7. Sound design and music: Enhance the video with sound effects, music, and audio mixing to create a rich and immersive soundscape that complements the visuals.
  8. Editing and refinement: Assemble the animated sequences, voiceovers, and sound elements to create a cohesive final video. Make adjustments to pacing, transitions, and visual effects as needed.
  9. Review and feedback: Share the video with stakeholders for feedback, and make revisions to address any concerns or suggestions.
  10. Finalization and delivery: Once approved, render the final video in the desired format and resolution, ready for distribution and promotion.

Benefits of Producing Animated Brand Videos

Producing an animated brand video can be an excellent long-term business decision. Animated videos offer companies a powerful and versatile medium to communicate their brand’s message. With the ability to simplify complex ideas, animation captivates audiences by making content both informative and enjoyable. The inherent flexibility in design and style allows brands to craft a distinct visual identity, which can forge a lasting connection with viewers. Moreover, animated videos are cost-effective, as they eliminate the need for on-location shoots and actors. By creating animated videos, companies can not only boost audience engagement but also strengthen brand recognition and enhance the overall marketing strategy.
You also get greater longevity with animated video productions. As your business video animation studio, we can easily update your video to keep the details relevant and accurate year after year.
Animated brand videos ultimately help your company cut through the noise, help your brand stand out, and highlight your USPs for exceptional marketing results. Here are the outcomes our videos routinely achieve for our customers:

  • Increased Customer Engagement
  • Increased Leads
  • Increased Conversion Rate
  • Improved Dwell Time On Websites
  • Greater Brand Recognition
  • Higher Website Search Ranking
  • Increased Web Traffic
  • More Sales
  • Higher Revenue
  • Increased Customer Loyalty

Why Video Is So Effective

The secret to the marketing success of video is its engagement. It’s highly compelling and easy for everyone to understand. This is why video excels where other static mediums don’t. It can grab user attention and hold it for longer than a stack of infographics or reams of text. In fact, according to HubSpot, video offers you better ROI than any other form of content.

Search engines like Google have recognized this as well and tend to rank pages with videos higher than those with just text. A study by Forrester Research revealed that a web page with video is 50 times more likely to achieve an organic ranking than one with only plain text. The only limits on an animated brand video are the limits of your creativity.

Top-Notch Animated Video Production Services in California

Learn how our animated video production can help you grow faster and more cost-effectively. Browse through our testimonials and portfolio or reach out for a consultation.

Start Here

Talk with a video professional about your project.